If you can adequately tell your story, marketing your company will be so much easier.

Finally, what is the net result of your business? What emotion does your end user feel when your solution makes their lives better? What does your product or service allow your customer to do?

Does your service free up time that is usually spent doing tedious work? Or does your soda shop offer a delicious refuge that puts a smile on your customer's face? Disneyland doesn't sell roller coaster rides and overpriced concessions, they sell family memories.

Think about the benefit of your product or service and make that your selling point. Don't sell a donut, sell a delicious start to your Saturday morning. Instead of selling software, sell the time saved by working with your business.

Too often we focus on promoting what we do instead of how we provide benefit to our end customer.

The StoryBrand Framework

Your customer is the hero, not your business. Your business is the guide — the mentor who helps the hero achieve their goals. When you position your marketing this way, everything changes.

Stop talking about how great your company is. Start talking about how great your customer's life will be after working with you.