First of all, apologies in advance to anyone who thought this business was real.

We were curious to see how much traffic we could create based on a name that follows our rules. And so we launched the website on January 27th, 2017.

We also didn't tell anybody because we wanted to get a laugh when our local friends brought this up in conversation, which was a great feeling.

The Experiment

We tried not to waste too much time so we limited the entire exercise to 5 hours of work, including all advertising.

To get name recognition and seed the idea, we spent $40 on targeted Facebook Ads to stir up some traffic and hopefully get the word out enough to start spreading the word. The ad was simple — just announcing our new bakery and when it would open, about 9 months down the road. We used two different images in the ad to see which would perform better.

The Lesson

With a memorable name, a simple website, and $40 in ads, we generated real buzz in the local community. People were talking about it. That's the power of good branding and strategic marketing — even for something that doesn't exist.

Imagine what you could do with a real business, real passion, and a real commitment to marketing.