A huge part of any marketing plan is content creation. Content is the backbone to your marketing efforts, starting with your product or service descriptions all the way to customer emails and social media posts.

Writing your content can seem daunting…until you start writing. If you own your own business, you are talking about your business all of the time. Take those conversations and write them down. If you have a lot of questions that you answer for clients, family, or friends, those are probably issues that would make a great blog post.

If you offer root canals, to continue with the dental example, you should write about what to expect before, during, and after your visit. Talk about pain and symptoms that lead a dentist to recommend a root canal or what kind of recovery and sensitivity that you can expect after a root canal.

More importantly, write about common misunderstandings surrounding root canals and establish yourself as an authoritative figure in dentistry.

Nobody Knows Your Business Like You Do

You can hire content writers, and sometimes that makes sense. But nobody understands the nuances of your business, your customers' pain points, and your unique approach like you do.

The authenticity that comes from founder-written content is hard to replicate. Your passion shows through. Your expertise is evident. And your customers can tell the difference.